A nugget of data from Techsurvey 2022 at the All Access…

0



Fred has data for days to share



JACOBS MEDIA’s TECHSURVEY 2022 will debut at the next ALL ACCESS AUDIO SUMMIT 2022 2022 at 12n ET / 9a PT THURSDAY, APRIL 21. It consists of over 30,000 respondents, representing well over 450 radio stations across NORTH AMERICA.

The surveys were completed last JANUARY and FEBRUARY. The JACOBS MEDIA team has been busy compiling the data and researching new information. Don’t miss it — register for the ALL ACCESS AUDIO SUMMIT 2022, here!

This year’s study is entitled “Radio: a return to ‘normal?’ Last year, TECHSURVEY 2021 revealed the many impacts of COVID on the lives of mainstream radio listeners and their impact on media consumption. TECHSURVEY 2022 will provide perspective on what happened in another tumultuous year and how broadcasters can plan for the immediate future.

Here’s a look at one of the key radio and consumer data points from the study:

Despite all the marketing and hype, consumers are confused by self-driving cars.

JACOBS MEDIA President FRED JACOBS, who will present this year’s TECHSURVEY at ALL ACCESS AUDIO SUMMIT, said, “After a two-year hiatus, our self-driving car question is back. And even fewer mainstream radio listeners are enthusiastic about cars that drive themselves. For consumers to be comfortable with this technology, automakers will need to work to advocate for self-driving cars.

JACOBS MEDIA President FRED JACOBS, who will present this year’s TECHSURVEY at ALL ACCESS AUDIO SUMMIT, said, “After a two-year hiatus, our self-driving car question is back. And even fewer mainstream radio listeners are enthusiastic about cars that drive themselves. For consumers to be comfortable with this technology, automakers will need to work to advocate for self-driving cars.

TECHSURVEY 2022 focuses on new media, gadgets and platforms, with a special look this year at how radio fared in the second year of COVID. It also takes an in-depth look at how music and spoken word fans choose their preferred media platforms – new insights from this year’s survey. »

JACOBS concluded, “This year, TECHSURVEY 2020 provides a deep dive into radio’s ability to bounce back from COVID, as well as the action steps broadcasters can take to ensure their continued relevance in an increasingly media ecosphere. more crowded. Join me for the full presentation at ALL ACCESS AUDIO SUMMIT 2022 for the TECHSURVEY 2022 reveal on THURSDAY, APRIL 21n/a at 12n ET/9a PT. Hope to see you there.”

Register for ALL ACCESS AUDIO SUMMIT 2022, here!




« see more news from the net














Share.

Comments are closed.