BVU appoints VP for enrollment management and marketing


Buena Vista University has named Brandon Johnson as its new vice president for enrollment management and marketing.

Johnson, a 2004 BVU graduate, comes to BVU from Tennessee Technological University in Cookeville, Tenn., where he served as vice president of enrollment management and career placement, leading a team that helped the institution to achieve the largest number of admitted freshmen in the school’s history. .

A native of Alta, Johnson earned her bachelor’s degree in leadership communications. He began his career as a BVU admissions counselor before joining Iowa Wesleyan University in the same capacity. He received his master’s degree from the University of Saint Mary and a doctorate in education in instructional leadership from Baker University.

Johnson has also held vice president and principal positions at the University of Saint Mary in Leavenworth, Kansas, and the University of Avila in Kansas City, Missouri. At Avila, his team has worked to increase traditional full-time undergraduate enrollment by more than 20%. . He led efforts that increased Saint Mary’s full-time undergraduate fall enrollment by 30%, resulting in the highest full-time enrollment in the school’s history.

“BVU has always been on my radar and being back at my alma mater allows my personal side and my professional side to align,” Johnson says. “I am so excited about so many facets of the BVU experience and what we will have here in the future; from seeing how diversity enriches all students and the campus experience to how Storm Lake grows and deepens its connection with BVU, to how President Lenzmeier leads from a place of both experience and humility, knowing that our work is about the students that we have the opportunity to make an impact every day.

Johnson transferred to BVU midway through his freshman year. Various components of the BVU community worked to encourage and support him throughout his undergraduate experience, one in which he played on the Beaver football team while giving tours for admissions and more . Voted the BVU football team’s ‘unsung hero’ as a senior, the former tight end remains grateful to his coaches, academic and athletic peer groups, and professors who worked tirelessly to merge his interests for people in what has become a professional pursuit.

“My doctoral thesis was on first-year perseverance,” he says. “I found that the more I learned about school perseverance, the more I learned about myself, reflecting on how the people at BVU built community and built relationships that helped me succeed. Data and analytics are an important aspect of this job, but making meaningful connections and believing that every student can succeed is how you impact lives.”

“Brandon’s experiences with enrollment and retention in a number of higher education locations set him apart,” says BVU President Brian Lenzmeier. “His time as a BVU student and the way his professional experience combines with our shared vision for the future of BVU and the future of our students confirmed our choice. We are confident and look forward to Brandon leading a wonderful team we have assembled with Director of Admissions Conner Ellinghuysen as we continue to build on recent successes in increasing enrollment through a variety of academic and extracurricular programs. We are thrilled to have Brandon and his family coming “home” to BVU. »

Brandon and Sarah Johnson are the parents of two children; Son Bode, 11, will be in sixth grade at Storm Lake Middle School this fall, while daughter Reggie, 10, is entering fifth grade at Storm Lake Middle School.

The family enjoys spending time together, time that often revolves around interests and activities involving football, volleyball, merrymaking, dancing, etc.

“We love the community of Storm Lake and the way students and teachers refer to our school district as ‘America’s School,'” says Brandon Johnson. “We are thrilled to now be part of a community and a university that never gives up on students and young people while celebrating our cultures across all walks of life.”


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